The goal
Attract investor conversations and PR while establishing the definitive founder voice around metabolic health in India.
- Build authority in a crowded health and nutrition category.
- Make low-carb and keto ideas accessible to a mainstream Indian audience.
- Turn visibility into investor and media conversations.
What we did
We anchored the content in Sudarshan’s own experience and made complex nutrition ideas understandable without losing credibility.
- Built content around his personal experience solving for diabetes through functional foods.
- Demystified keto and low-carb diets for a mainstream Indian audience.
- Collaborated with LinkedIn voices championing health and nutrition.
- Positioned Sudarshan as a credible voice in India’s functional food category.
The impact
- 800K+ impressions.
- Multiple direct investment enquiries, including PeakXV.
- A PR invitation from ET Now.
- Unsolicited PR and customer recognition.
“PeakXV came to him. ET Now came to him. Neither was pitched.”