The goal
Attract contract-manufacturing leads from F&B companies, build a category around yogic living and drive enrolments for Ajnam.ai.
- Connect business, health and spirituality in one credible founder narrative.
- Reach procurement leaders without turning the content into a sales pitch.
- Build Prasoon as a category creator, not only a brand founder.
What we did
We built the brand around the beliefs behind Sattviko and the founder story that made those beliefs credible.
- Built a yogic point of view centred on spirituality and health.
- Doubled down on his personal origin story and why he started Sattviko.
- Positioned Prasoon as a category creator, not just a brand founder.
- Created content that spoke directly to procurement heads without speaking at them.
The impact
- 30 lakh+ views.
- Revenue grew 150% in 15 months.
- Monthly revenue grew from ₹25 lakh to ₹4 crore in two years.
- Recognised by Haldiram’s CEO at the World Food India Expo—without an introduction.
- Invited by Tata Steel’s CHRO to deliver a Sattvik workshop to senior leadership.
“The Haldiram CEO walked up to me at an expo. I had not pitched anyone. He already knew Sattviko.”