The goal
Build Janak’s reputation as India’s foremost authority on Total Quality Management among CEOs in automotive manufacturing, fill his workshops and lay the foundation for a book.
- Build authority with CEOs in automotive and manufacturing.
- Turn a deeply technical subject into leadership content people could use.
- Create demand for workshops and a future book.
What we did
We moved the content away from frameworks alone and towards the field stories that made Janak’s expertise tangible.
- Shifted his content from technical frameworks to lived stories from Tata Motors, Apollo Tyres and SAIL.
- Recorded podcasts with industry leaders to build deeper trust.
- Built a voice that was sharp, grounded, dignified and true to his stature.
- Focused on unspoken CEO concerns: culture, fear of failure and long-term competitiveness.
- Made abstract TQM ideas tangible for C-suite audiences through context and anecdotes.
The impact
- 50 lakh+ views across platforms.
- 20,000 followers.
- 70+ industry leaders attended his workshop.
- Posts were quoted by leaders from Vedanta, VECV and Biocon.
- Recognition from Vedanta’s chairman for helping close a ₹1.6 crore deal.
“The workshop filled without a single cold call.”