The goal
Get more people to read his books and spread the ideas to people who could act on them—policymakers, students and institutions.
- Bring his books to people who did not yet know they were looking for them.
- Reach policymakers, students and institutions at the same time.
- Make complex ideas accessible without flattening them.
What we did
We drew from a lifetime of decisions, transformations and lessons that had never made it into the official record.
- Drew stories from his work with Tata, BCG and the Government of India.
- Built content that was deep enough for policymakers and accessible enough for students.
- Turned existing articles and panel discussions into formats that made people feel the idea before analysing it.
- Put his books in context as the natural next step for people following his thinking.
The impact
- 1M+ views in the first month.
- 5,000 followers in 30 days.
- Multiple direct messages from students and senior bureaucrats.
- His books found readers who did not know they were looking for them.
“His books found readers who did not know they were looking for them.”