The goal
Make world-class eye care credible in Tripura and attract top doctors.
- Build confidence among patients who believed advanced care required travelling to a metro.
- Establish Dr. Anurag’s clinical credibility without losing personal warmth.
- Reach patients, peers and potential investors at the same time.
What we did
We built the story around Ashvini Netralaya’s values, Dr. Anurag’s decision to build in Agartala and the human reality behind clinical care.
- Crafted content around Ashvini’s values and patient approach in a jargon-free, anecdotal voice.
- Built positioning around why he chose Agartala instead of a bigger city.
- Combined clinical credibility with personal warmth.
- Spoke to patients, peers and potential investors simultaneously.
The impact
- 25 lakh+ views.
- Direct inbound from peer ophthalmologists.
- Unsolicited invitations to international conferences.
“People from outside Tripura started reaching out—investors, doctors and conference organisers.”