The goal
Position CarzSpa as India’s most trusted premium car-detailing brand, attract franchise partners and build credibility among luxury-car owners.
- Differentiate the brand through expertise, not promotion.
- Make the franchise model visible to credible partners.
- Build trust with luxury-car owners before they entered a store.
What we did
We combined Anckur’s origin story with scientific narratives about the craft and commercial stories about the franchise model.
- Led with his personal origin story—losing his car in a flood and starting CarzSpa from scratch.
- Built scientific narratives around PPF, ceramic coatings and detailing science.
- Highlighted the franchise model and partner profitability.
- Activated the CarzSpa company page alongside personal content.
The impact
- 20 lakh views.
- Anckur was quoted by members of the BNI community.
- Multiple franchise partners initiated conversations; some flew to the Surat headquarters.
- Luxury-car owners visited offline stores, with 24% of the audience at senior level.
“Franchise enquiries started coming through LinkedIn. Some people flew to Surat to meet us.”